SEO Terms to Know

CTR

The percent of people who click.

Alt Text

Short image text for meaning and accessibility.

Meta Description

The short summary under the title.

Meta Title

The headline shown in search.

Indexing

When a page is stored by a search engine.

Crawl

When a bot scans a page.

Page Authority

A score estimating how strong one page is.

Anchor Text

The clickable words in a link.

Internal Link

A link to another page on your site.

Backlink

A link from another site to yours.

Organic Traffic

Visitors from unpaid search results.

SERP

The search results page.

Search Intent

The reason behind a search.

Keyword

A word or phrase people search for.

SEO

Making pages easier to find in search.