SEO Mixed Mastery

link between pages on your site

Internal link --- One of your pages links to another.

summary below the result title

Meta description --- Snippet text in search results.

file listing URLs for Google

Sitemap --- Lists important pages for discovery.

recipe result with stars

Structured data --- Markup helped Google enrich the result.

Google tool for clicks and coverage

Search Console --- Dashboard for search performance and index data.

desired action after the visit

Conversion --- The outcome you want from traffic.

clicks divided by impressions

CTR --- Rate of clicks from search views.

count of search appearances

Impression --- How often the result showed up.

query "what is a backlink"

Informational intent --- Trying to learn something.

query "buy rank tracker"

Transactional intent --- Ready to act now.

query "best CRM for startups"

Commercial intent --- Comparing options before acting.

strength of the whole site

Domain authority --- Estimated strength of the full domain.

strength of one page

Page authority --- Estimated strength of a single page.

one unique site linking to you

Referring domain --- Counts linking websites, not links.

link from another website

Backlink --- External link pointing to your page.

image description text

Alt text --- Short description of the image.

clickable words in a link

Anchor text --- Visible words people click.

main heading on the page

H1 --- Primary on-page heading.

headline in Google results

Title tag --- Search result title.

send old URL to new URL

Redirect --- Moves users and bots to a new address.

preferred version of duplicates

Canonical tag --- Signals the main URL.

block crawl of a folder

robots.txt --- Tells bots what not to crawl.

keep page out of Google

noindex --- Stops the page from showing in results.

page stored for search

Indexing --- The page was added to the index.

bot visited the page

Crawl --- A search bot scanned the page.