SEO Confusion Drills
Discrimination cards for the SEO terms people mix up most often.
Conversion
This is the action you actually want after the visit.
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CTR
Measures how often an impression becomes a click.
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Impression
Counts how often your result appeared.
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Transactional intent
The searcher is ready to take action now.
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Commercial intent
The searcher is comparing options before acting.
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Domain authority
This score estimates the strength of the whole domain.
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Page authority
This score estimates the strength of a single page.
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Referring domain
That still counts as one linking site.
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Internal link
One page on your site links to another.
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Backlink
The link comes from outside your site.
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H1
This is the main heading on the page itself.
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Title tag
This is the title shown in search results.
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Redirect
Moves users and bots to a different URL.
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Canonical tag
Chooses the main version without moving the user.
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robots.txt
Tells bots what not to crawl.
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noindex
Tells search engines not to show the page in results.
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Indexing
Page is added to the search index.
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Crawling
Bot scans the page.
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